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Case Studies

Powering the Festival Season

The client

James Dean are a family-owned independent event hire and management business who organise family festivals, hire out equipment to other event organisers, and offer event management services. They were established in 2012 with a single festival in Derbyshire, and now host 7 per year in both the UK and Ibiza. The focus on safety and sustainability and this is shown by the free water and sun cream provided to all who attend their festivals. They are located in Swadlincote, only two minutes from the Mainline depot.

The Project

The project itself was three large festivals in the Midlands from May to September 2019:

  • Weekend with Series at Cattows Farm
  • Sausage and Cider Festival at Catton Park
  • Back to the 80’s and 90’s at Cattows Farm

Mainline started with the ‘Weekend with Chesney Hawkes’ at Cattows Farm back in May- which was a luxury glamping village festival with music and entertainment from Chesney Hawkes. All guests had their own luxury bell tents, meals provided, hot tub experience, pamper suites and fire pit. Mainline provided generators, distribution, and telehandlers to provide power to the tents and pamper suites.

The second project was the popular three-day Sausage and Cider festival starting from this Friday at Catton Park, where guests enjoy over twenty varieties of cider and some of the best sausages and street food in the East Midlands. With over ten different tribute acts amongst the line-up, this was a bigger event for us to get our teeth into. We supplied generators (including sync sets), distribution, telehandlers, bowsers, tower lights, and full cover management from our power generation team. 

Mainline’s final project will be in September back at Cattows Farm for the UK’s fastest-growing nostalgic Back to the 80’s and 90’s Festival. With the main stage, dance tent, camping grounds, VIP areas, food, and drink trailers. Mainline supplied power (including sync sets), distribution, lighting towers, bowsers, telehandlers and installation and management from our power generation team.

The Challenge

James Dean Events came to Mainline back in January 2019 with the power requirements for the summer festivals starting in May. This included various generators (including sync sets), distribution, cables, bowsers, and lighting towers. By February, they had also sent us their telehandler requirements for all three festivals also (on average 2 machines per event).

Mainline proceeded to send our quotations over, entering into a tender process with various other local companies. Following face to face meetings with the customer,

receiving site plans for all power and installation requirements, and finalising our prices, we won the power and telehandler contracts for all three events and received the following from the company Director:

‘’Well done Jen. Your persistence and determination have won Mainline this. This year has been the most competitive with at least 6 companies fighting for it’’

With time slots for delivery and collection being extremely tight (must be delivered at 9 am and collected at 4 pm); we had to work as a complete team to carry this out. With Service and workshop making sure all equipment is prepped and ready to go out, transport to organise all delivery and collection times are met, whilst working around all other orders, and sales to communicate with the customer when changes/additional equipment is ordered, confirming all amendments with the rest of the team and letting the customer know how we plan to deliver.

Our approach

Our approach was intense, five months of inquiries, quotations, tender processes, negotiation, planning, site surveys, weather challenges, transport challenges and purchasing of new equipment was a challenge for the whole team (sales, service, fitters and transport). But Mainline made sure that we went above and beyond for the client, creating a solution that worked for them. We purchased sync set generators especially for this job, and also had our generator team trained up on how to use, set up and fix them prior to them going out on hire.

Client feedback

“I’ve used many power and plant companies over the last 10 years, some good, some bad. But none have come close to how organised Jennifer is. In a fast-paced environment where timings and logistics are critical, having the reassurance that

everything will be sorted is exactly what we need. Jen & Lee are a credit to the Mainline team and the reason why I chose them this year.”