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Mainline (1982) Limited (“we”, “us” and “our”) are committed to protecting and respecting your privacy.

Any reference to “we” or “us” or “Mainline” means Mainline (1982) Limited, which is a private limited company with registered company number 2487343. Our registered office address is George Holmes Way, Hearthcote Road, Swadlincote, Derbyshire, DE11 9DF.

This privacy notice sets out the basis on which we collect information from you and how we use information which we collect or which you provide to us. This includes information which we collect or that you provide manually or via our websites, and or other online services and platforms (together, our “Site”).

If you have any questions regarding how we use your information or you wish to exercise any of your rights in relation to your information (as set out in paragraph 9 below), please contact our Data Manager at or at George Holmes Way, Hearthcote Road, Swadlincote, Derbyshire, DE11 9DF.


We only collect information that we will use for the purposes set out in this notice.

Specifically, we collect:

  • Information you submit to us:

Through forms, for example such as by filling in our ‘Get in Touch’ or forms on our Site;

By sending us emails and text messages;

By adding posts, reviews and other comments to our Site;

By interacting with us on social media platforms;

By speaking to us in our depots or over the telephone, for example in making an enquiry or a complaint about a product you have hired; or

By applying for or registering accounts with us.

By applying for a job with us or registering your interest in doing so, either directly with us or via a third party recruitment agent.

Please note: If you submit details to us of any other person (e.g. a colleague), please make sure you have their permission before doing so.

  • Information we collect about you

Full details of the purchases you make from us, including the time and date of purchase, the products and services you purchase from us, any relevant delivery address(es) and details of any relevant payment cards or bank account details.

Information on what you search for, view, click on and access in and through our Site and our marketing communications. We do this through the use of cookies.  A cookie is a small file which is placed on your computer’s hard drive and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website

Technical information about the devices you use to access our Site. We collect each device’s unique identifying code (MAC address), relevant IP address, operating system and version, web browser and version, and geographic location.

Your social media content (where this is in the public domain) and any messages you send us via social media. This information can include posts, comments, pictures and video footage.

CCTV images This information may include images of you from CCTV cameras installed externally and internally at our depots and on our vehicles. We use this information for the purposes of public safety and the prevention of fraud and other criminal activity.

Information from credit reference agencies about your financial status and the status of any payment card presented to us (for example, if it has been reported stolen) to check we are likely to be paid for any transaction and to reduce the risk of fraud.

Information collected independently by online advertising networks (for example Google) through which we place advertisements. The information we obtain varies from network to network. It often summarises the actions of lots of people, in which case it does not enable us to identify you individually. It relates to what you view, click on, and access through websites in their network, including the subject matter of the website you started at and where you subsequently go. It may also include their analysis of your behaviour across the wider internet and a profile of you. If you are unhappy about this happening you should look out for “settings” and “Do Not Track” options in online advertisements and in the privacy and cookies functionality on your devices and consider changing your settings to block third party cookies in particular. We do not control the information about you that such networks obtain, or the technology they use to do so.

Information about you for the purposes of processing your job application or registering your interest in a job with us. This includes including your name, contact details (i.e. address, home and mobile phone numbers, email address), details of your job application (including the application itself, your qualifications, experience and references and employment history, including details of current salary and benefits).


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


In accordance with data protection law, we are obliged to inform you that we are using your information as described in this policy on one or more of the following legal bases:

  • you have given your consent to us using your information as described in this notice;
  • the use is necessary to perform a contract between us or to take steps which you requested us to take before entering into a contract;
  • the use is necessary to comply with a legal obligation to which we are subject;
  • the use is necessary to save your life or that of another individual;
  • the use is necessary for the performance of a task carried out in the public interest or in the exercise of our official authority;
  • the use is necessary for the purposes of our legitimate interests, including direct marketing, fraud prevention or preventing crime and protecting public security.


We may on occasion collect sensitive personal information about you. By way of example, information about your racial or ethnic origin may be included within the identification information you provide to us as part of our account opening process and/or we may check and record your identification information during our verification process on collection of our hire equipment.

We will use this sensitive personal information for the purposes of identifying individuals to combat fraud and other criminal activity.  We will share this sensitive personal information with the police and our insurers and other organisations that provide similar products and services to ours for the purpose of fraud and crime prevention.


We cannot run our business or provide many of our services and benefits without involving other people and businesses and sometimes we pass your information to these other people and businesses as set out below.  We only share your information where we can do so in accordance with our legal data protection and privacy obligations.  We share the information we collect with:

  • Other people and businesses who help us provide our Site and related services to you, for example, information technology companies who host and/or maintain our Site and payment services companies who enable you to use payment cards with us.
  • Analytics and search engine providers who assist us in the improvement and optimisation of our Site.
  • Our insurers and insurance brokers where required in order for us to be able to obtain insurance against risks we face in running our business. They may retain this information for the purpose of ongoing risk assessment and insurance broking and underwriting services.
  • Credit reference agencies who provide anti-fraud and credit score information to us.  Where we do so for anti-fraud purposes, the recipient organisation may hold your information on file for the purpose of their fraud prevention services in future. We may also share your information, including late payment information, with credit reference agencies and other companies for use in credit decisions, for fraud prevention and to pursue debtors.
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • The prospective buyer of any part of our business or assets that we may sell.
  • Our professional advisers for example our lawyers, accountants and technology consultants when they need it to provide advice to us.
  • The police, local authorities, HM Revenue & Customs (HMRC), the courts and any other central or local government bodies where they request it and/or where we may lawfully disclose it, for example for the prevention and detection of crime.
  • Other people who make a subject access request to us, where we are allowed to do so by law (see Managing Your Information below for what we mean by a subject access request).

We may also share the information we collect where we are legally able to do so, for example, to comply with a court order.



Although we are based in the UK, we occasionally need to use international  to help ensure you receive the very best products and services from us.  To allow us to run our business on this basis, the information we collect may be transferred to other countries where this is necessary for the purposes of our contract with you or in anticipation of a contract (for example, in relation to obtaining a quotation). Where this includes transfers to countries outside of the EEA, we will ensure that we have appropriate contractual arrangements in place to protect your data.


In accordance with our legal data protection and privacy obligations, we will only retain your information for as long as is necessary for the purpose for which it was collected.

We will then either securely delete it or anonymise it so that it cannot be linked back to you.

See How do we use your information? in paragraph 3 above for full details of those purposes.


You can contact us with any queries about how we use your information at any time by contacting our Data Manager on or at George Holmes Way, Hearthcote Road, Swadlincote, Derbyshire, DE11 9DF.

It is very important to us that all the information we hold about you remains accurate and up to date to reduce the risk of a misunderstanding.

We need your help in doing so. If you have an online account with us which you manage directly, please ensure that the information (for example, contact information) you provide to us through that account remains accurate and up to date. Please review and update it regularly.

You have a number of rights which we respect and aim to uphold in everything we do. These rights are set out below.

We reserve the right not to comply with any requests we receive where we may lawfully do so, for example if we reasonably believe a request to be malicious, technically very onerous, to involve disproportionate effort or harmful to the rights of others.

a) Asking us about your informationYou have the right to ask us whether we hold information about you and, if so, for us to give you certain details about that information and/or the information itself.  This right is commonly known as a subject access request.If you would like to make a subject access request, please do so in writing to the address above.

b) Correcting inaccurate informationIf you have reason to believe any of the information we collect on you may be inaccurate or incomplete, and you cannot correct such inaccuracy or omission yourself through your account with us, please contact us with your queries and/or with the updated information.

c) Erasing informationYou have the right to require us to erase your information in the following circumstances:

  • the information is no longer necessary for the purposes for which we collected it;
  • we need your consent to use the information and you withdraw your consent;
  • you object to us using your information: (1) for the performance of a task carried out in the public interest; or (2) for the purposes of our legitimate interests (e.g. direct marketing) and there are no overriding legitimate grounds for the processing;
  • you unsubscribe from our marketing communications;
  • we have used your information unlawfully;
  • the information must be erased for compliance with a legal obligation to which we are subject.

d) Restricting processing You have the right to require us to restrict our use of your information where one of the following applies:

  • while we verify the accuracy of the information that we hold about where you contest the accuracy of the same;
  • we have used your information unlawfully, but you request us to restrict its use instead of erasing it;
  • we no longer need the information for the purpose for which we collected it, but you need it to deal with a legal claim; or
  • while we check whether our legitimate grounds override your right to object where you have objected to us using your information.

e) Right to object Where we are using your information on the basis of public interest or our legitimate interests (see paragraph 4), you have the right to object to this at any time by contacting us using the contact details set out below.

f) Withdrawal of consent Where you have given your consent to us using your information (e.g. for marketing purposes), you have the right to alter your preferences or withdraw this consent at any time by contacting us using the contact details set out below or, where applicable, through managing your preferences through your online account with us or clicking the ‘unsubscribe’ link.  This will not affect the lawfulness of any use of your information that we make before you amend your preferences or withdraw your consent.

If you have any questions or complaints about our use of your information, please contact our Data Manager on or at George Holmes Way, Hearthcote Road, Swadlincote, Derbyshire, DE11 9DF.


We hope that our Data Manager can resolve any query or concern you raise about our use of your information but you can also contact the Information Commissioner at or telephone: 0303 123 1113 for further information about your rights and how to make a formal complaint.